Join

If you are ready to join us, shout it out from the rooftop :”Baby I’m ready to go!” Or… Send an email to join@gamificationacademy.com or bart at brandnewgame dot com and we will get back to you!

 

Game on & level up!

Knowledge

Sharing is caring 

That is why we share everything we know on this floor. Go from left to right or start right were you left off.
We provide knowledge through blogs, books, keynote presentations, video’s, events and even podcasts in the future!

Don’t just stand there now, DO SOMETHING!

Blog

GamePlan for Change – Purpose

Why did you get out of bed this morning? Is it because you HAVE to or because you WANTED to..? If it’s the first, change the reason why you feel that way, if it’s the second one, please share why through @barthufen #purpose or just…

read more ›
 

Hallo wereld.

Welkom bij WordPress. Dit is je eerste bericht. Bewerk of verwijder het, start dan met schrijven!

read more ›
 
Books

Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.

Spreek je Nederlands? 

Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.

Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!

Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.

Keynotes

This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!

The one below is about a few key products we use to kickstart (and fuel) organizational change in large companies, as we have done in the past.

Video

Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.

The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.

Events

Every year we organize several training events about gamification and transformation. You can find all of them here and enroll by clicking on the links below.

  • Introduction to gamification
Products

Welcome to our development lab, you will find products that we actively endorse as tools to transform human behavior and organizations as a whole. Being around since 2009, we know which game mechanics can motivate people to maximize their impact.

 

Talent Hold’em

This tool is ideal for either: Agile, Development or Scrum teams that could use a playful way to explore each others talents Retail teams with…

read more ›
 

Gamestorm

Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements

read more ›
Blog

GamePlan for Change – Purpose

Why did you get out of bed this morning? Is it because you HAVE to or because you WANTED to..? If it’s the first, change the reason why you feel that way, if it’s the second one, please share why through @barthufen #purpose or just…

read more ›
 

Hallo wereld.

Welkom bij WordPress. Dit is je eerste bericht. Bewerk of verwijder het, start dan met schrijven!

read more ›
 
Books

Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.

Spreek je Nederlands? 

Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.

Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!

Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.

Keynotes

This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!

The one below is about a few key products we use to kickstart (and fuel) organizational change in large companies, as we have done in the past.

Video

Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.

The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.

Gamestorm

Trouble transforming your team into dedicated ambassadors of your change strategy? The secret key to motivation is: participation! Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way?

Check out how we helped 120 managers to transform their organization into a culture of collaboration!

We can help you to solve any problem, for instance:

  • Increase store traffic or conversion
  • Improve collaboration between business units or departments
  • Create a prioritized backlog for the next fiscal quarter or year
  • Embed ‘improvement’ as a standard process in our organization
Talent Hold'em

This tool is ideal for either:

  • Agile, Development or Scrum teams that could use a playful way to explore each others talents
  • Retail teams with more or less the same job but different talents

It creates instant energy, fun and an open conversation of your talents and how you use them on a daily or weekly basis to achieve your goals.

Playtime: 20 minutes up to 1 hour (30 minutes is ideal)
Players: 2 up to 200 (6 player per pack is ideal)

Example organizations that used this game are: Air France KLM, Foot Locker Europe and Kwintes.

About

The Gamification Academy is a creative collection of collaborating change consultants, or rather: TRANSFORMERS.
We believe – and can prove – that game mechanics unleash superpowers that help to transform challenges into change!
Browse through our building and level up your knowledge of applied gamification. You can create your own avatar, buy books about gamification, watch inspiring video’s, download white-papers and even become a member of our community and get certified as a GameStorm Trooper.

Blog

GamePlan for Change – Purpose

Why did you get out of bed this morning? Is it because you HAVE to or because you WANTED to..? If it’s the first, change the reason why you feel that way, if it’s the second one, please share why through @barthufen #purpose or just…

read more ›
 

Hallo wereld.

Welkom bij WordPress. Dit is je eerste bericht. Bewerk of verwijder het, start dan met schrijven!

read more ›
 
Books

Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.

Spreek je Nederlands? 

Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.

Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!

Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.

Keynotes

This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!

The one below is about a few key products we use to kickstart (and fuel) organizational change in large companies, as we have done in the past.

Video

Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.

The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.

Gamestorm

Trouble transforming your team into dedicated ambassadors of your change strategy? The secret key to motivation is: participation! Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way?

Check out how we helped 120 managers to transform their organization into a culture of collaboration!

We can help you to solve any problem, for instance:

  • Increase store traffic or conversion
  • Improve collaboration between business units or departments
  • Create a prioritized backlog for the next fiscal quarter or year
  • Embed ‘improvement’ as a standard process in our organization
Talent Hold'em

This tool is ideal for either:

  • Agile, Development or Scrum teams that could use a playful way to explore each others talents
  • Retail teams with more or less the same job but different talents

It creates instant energy, fun and an open conversation of your talents and how you use them on a daily or weekly basis to achieve your goals.

Playtime: 20 minutes up to 1 hour (30 minutes is ideal)
Players: 2 up to 200 (6 player per pack is ideal)

Example organizations that used this game are: Air France KLM, Foot Locker Europe and Kwintes.

Who

We are a collection of crazy ones, mistfits, rebels and trouble makers, but we prefer the term ‘transformers’.
All highly skilled professionals that want to help your organization to progress to the next level.
Find out more about our collection of transformers by clicking (or poking) on their faces.

 

Barend van der Plas

Barend is a very experienced agile coach and transformer. He…

read more ›
 

Jeroen van der Neut

A very experience senior (financial) consultant that knows how to…

read more ›
 

Edward Konings

A very experienced board gamer, masters games like: agile, lean,…

read more ›
 

Jacco Boon

Jacco is founder of Cinx, certified GameStorm Trooper and partner…

read more ›
 

Bart Hufen

Bart is founder of the Gamification Academy and author of…

read more ›
Why

You probably have already answered this question, otherwise you would not have visited this website, but here is WHY we believe gamification is a great tool for change!

  • we all play games from birth until death, the average gamer is 46 years old
  • games are fun, which gives people energy and a positive mindset
  • games are safe environments making them very suitable to experiment in and gain experience
  • games focus on the essence of a problem, therefore cut the clutter (20-80)
  • games are the richest type of medio around combining our 5 senses plus emotion (!)
  • game elements are everywhere these days, from your profile progress in social networks to nudges in real life

Help us to find out WHY you should use gamification as a tool for change and contact us through @barthufen #gamification

What

There are three imaginable formula’s to help your organization to transform from static to dynamic.

  1. You follow our training and workshops are do it yourself the whole way (become one of us)
  2. We help you for a period of 1 year or 2 years (maximum) by means of in-company training
  3. We help you with a team of transformers that do it for you (no forget it – doesn’t work)

Which brings us to option 1 or 2.

For 1 please go to / press EVENTS and PRODUCTS section.

For 2 please visit the WHO page and reach out to one of us.

How

We help organizations to adapt to the continuously changing professional playground by installing a program called the ‘progress-loop’. Here we transform ‘static departments’ into ‘dynamic loops’ where actions of employees continuously contribute to achievements (and level up). 

It’s an easy three-step program, where WE means: all players involved.

  1. We create a clear view of your professional playground and it’s players.
  2. We identify key-mechanics in each proces that improve your business continuously by a method called the GameStorm.
  3. The power lies in execution with all your key-players to make sure we transform your organization to become a game changer on the progressional playground.

Hopefully this little gif is appealing enough to make you dig deeper in our world and find out how deep that rabbit whole really is…

 

 

Start

Start your engines! How can you level up from a ZERO to a HERO? Enter the gamification academy playground!
If you believe that games can be a tool for change, you have come to the right place!
However, the roadmap for change does not unfold itself. Get out there discover and explore how gamification can help your organization to level up your game! 

If you have any questions, reach out through Twitter @barthufen #gamification