Subscribe to our bi-monthly newsletter for free insights on gamification.
If you are ready to join us, shout it out from the rooftop :”Baby I’m ready to go!” Or… Send an email to join@gamificationacademy.com or bart at brandnewgame dot com and we will get back to you!
Game on & level up!
Subscribe to our bi-monthly newsletter for free insights on gamification.
* indicates required field
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .
Please reach out through Linkedin to whomever you wish to contact.
For keynote / speakers requests for Bart Hufen, please contact The Next Speaker
Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).
Or send an email to barthufen at brandnewgame dot nl
Sharing is caring
That is why we share everything we know on this floor. Go from left to right or start right were you left off.
We provide knowledge through blogs, books, keynote presentations, video’s, events and even podcasts in the future!
Don’t just stand there now, DO SOMETHING!
Subscribe to our bi-monthly newsletter for free insights on gamification.
* indicates required field
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .
Please reach out through Linkedin to whomever you wish to contact.
For keynote / speakers requests for Bart Hufen, please contact The Next Speaker
Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).
Or send an email to barthufen at brandnewgame dot nl
A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…
read more ›Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…
read more ›Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…
read more ›Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.
Spreek je Nederlands?
Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.
Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!
Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.
This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!
Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.
The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.
Every year we organize special training events about gamification and (behavioral) transformation. You can find all of them here and enroll by clicking on the text-links below. All trainings and workshops are concluded with a formal exam and certification*.
Subscribe to our bi-monthly newsletter for free insights on gamification.
* indicates required field
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .
Please reach out through Linkedin to whomever you wish to contact.
For keynote / speakers requests for Bart Hufen, please contact The Next Speaker
Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).
Or send an email to barthufen at brandnewgame dot nl
A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…
read more ›Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…
read more ›Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…
read more ›Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.
Spreek je Nederlands?
Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.
Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!
Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.
This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!
Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.
The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.
Met behulp van de Gamification Canvas en de GamePlay cards leer je een (serious) game of gamification concept te ontwerpen voor jouw doelgroep. De workshops worden gegeven op kleine schaal (4-8 personen) waarbij we 1 of 2 cases laten uitwerken door de aanwezige cursisten / studenten. Ons streven is altijd om een echt speelbaar prototype te ontwikkelen. Of dat lukt, hangt een beetje van het niveau en de synergie tussen de aanwezigen af. Hieronder vind je een korte impressie van de tweedaagse workshops die we in het verleden gaven in Amsterdam.
Het programma ziet er ongeveer als volgt uit:
9:30 uur: inloop (leaderboard en Talent Hold’em spelen)
10:00 uur: start uitleg docent & programma
10:30 uur: De Gamification Canvas
11:00 uur: Doel formuleren op drie niveaus
11:30 uur: Doelgroep drijfveren en motivaties bepalen
12:00 uur: Mechanieken leren kennen aan de hand van bekende games
12:30 uur: Lunch
13:00 uur: Game concept ontwikkelen
14:00 uur: Game Concept presenteren aan elkaar
14:30 uur: Aanscherpen concept en prototype bouwen
15:30 uur: Presenteren en spelen prototype
16:00 uur: Praktijkvoorbeelden serious games en gamification van BrandNewGame
Tickets verkrijgbaar via Eventbrite of stuur een email naar b a r t @ gamificationacademy.com
Welcome to our development lab, you will find products that we actively endorse as tools to transform human behavior and organizations as a whole. Being around since 2009, we know which game mechanics can motivate people to maximize their impact.
This tool is ideal for either: Agile, Development or Scrum teams that could use a playful way to explore each others talents Retail teams with…
read more ›Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements
read more ›
Subscribe to our bi-monthly newsletter for free insights on gamification.
* indicates required field
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .
Please reach out through Linkedin to whomever you wish to contact.
For keynote / speakers requests for Bart Hufen, please contact The Next Speaker
Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).
Or send an email to barthufen at brandnewgame dot nl
A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…
read more ›Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…
read more ›Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…
read more ›Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.
Spreek je Nederlands?
Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.
Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!
Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.
This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!
Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.
The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.
Met behulp van de Gamification Canvas en de GamePlay cards leer je een (serious) game of gamification concept te ontwerpen voor jouw doelgroep. De workshops worden gegeven op kleine schaal (4-8 personen) waarbij we 1 of 2 cases laten uitwerken door de aanwezige cursisten / studenten. Ons streven is altijd om een echt speelbaar prototype te ontwikkelen. Of dat lukt, hangt een beetje van het niveau en de synergie tussen de aanwezigen af. Hieronder vind je een korte impressie van de tweedaagse workshops die we in het verleden gaven in Amsterdam.
Het programma ziet er ongeveer als volgt uit:
9:30 uur: inloop (leaderboard en Talent Hold’em spelen)
10:00 uur: start uitleg docent & programma
10:30 uur: De Gamification Canvas
11:00 uur: Doel formuleren op drie niveaus
11:30 uur: Doelgroep drijfveren en motivaties bepalen
12:00 uur: Mechanieken leren kennen aan de hand van bekende games
12:30 uur: Lunch
13:00 uur: Game concept ontwikkelen
14:00 uur: Game Concept presenteren aan elkaar
14:30 uur: Aanscherpen concept en prototype bouwen
15:30 uur: Presenteren en spelen prototype
16:00 uur: Praktijkvoorbeelden serious games en gamification van BrandNewGame
Tickets verkrijgbaar via Eventbrite of stuur een email naar b a r t @ gamificationacademy.com
Trouble transforming your team into dedicated ambassadors of your change strategy? The secret key to motivation is: participation! Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way? But don’t take our word for it! Check out the quotes of clients that used the GameStorm to kickstart their business plan for change below!
Check out how we helped 120 managers to transform their organization into a culture of collaboration!
We can help you to solve any problem, for instance:
In 2015, the largest sports retail chain in Europe used the GameStorm method to increase their conversion rate in their stores. They started with 40 District Managers. They were so excited about the method and results that they decided to let all 860 store managers participate during the regional fall meeting. The following year they had a historical record sales (the highest year to date).
In 2018, Südzucker gruppe (see video) used the GameStorm method to define how the organization should change in order to become more efficient as a global player in a structurally declining sugar market. In total 120 managers played the game.
In 2014, KLM Digital studio used the GameStorm method to determine how they could increase the agility of their company through digital transformation. It was a large multi-disciplinairy team of 40 professionals from various departments and layers of the organization.
Many more examples available on request. Let us know your challenge!
This tool is ideal for either:
It creates instant energy, fun and an open conversation of your talents and how you use them on a daily or weekly basis to achieve your goals.
Playtime: 20 minutes up to 1 hour (30 minutes is ideal)
Players: 2 up to 200 (6 player per pack is ideal)
Example organizations that used this game are: Air France KLM, Foot Locker Europe and Kwintes.
The Gamification Academy is a creative collection of collaborating change consultants, or rather: TRANSFORMERS.
We believe – and can prove – that game mechanics unleash superpowers that help to transform challenges into change!
Browse through our building and level up your knowledge of applied gamification. You can create your own avatar, buy books about gamification, watch inspiring video’s, download white-papers and even become a member of our community and get certified as a GameStorm Trooper.
Subscribe to our bi-monthly newsletter for free insights on gamification.
* indicates required field
For a coffee or (late) afternoon drinks, visit us for a roof party on the 18th floor at the A’dam tower in Amsterdam .
Please reach out through Linkedin to whomever you wish to contact.
For keynote / speakers requests for Bart Hufen, please contact The Next Speaker
Call us on 0 0 3 1 (0) 6 8 7 0 0 2 3 6 3 (leave us a message and we’ll get back to you; no message = no return call).
Or send an email to barthufen at brandnewgame dot nl
A new Rolex, a new car, a new partner… What do you think makes you more happy? Depending on your player profile you crave acquiring stuff, being popular, beating other players or sharing (or gaining knowledge) makes you happy… Or is it purpose, as I…
read more ›Why did you get out of bed this morning? Or didn’t you? Are you still lying in bed reading this article from your phone or tablet? What’s your goal in life? Do you want to become rich, famous (popular), have lots of knowledge, power, or…
read more ›Why are so many organization unable to adapt to a changing market place? Well according to my (Bart) research from 2010-2020, there are four main obstacles that prevent change in any organization. They are (1) the organizational structure of your organization (the linking-pin hierarchy), (2)…
read more ›Our founder Bart Hufen wrote a lot of books on gamification, of which ‘A Brand New Playground‘ is available as a free download. Go to brandnewplayground.com and secure your free copy of this 200 pages thick masterpiece.
Spreek je Nederlands?
Koop dan Laat met je merk spelen of Gamification als motor van verandering via Bol.com of Managementboek.nl Beide boeken kregen zeer lovende kritieken van zakelijke recensenten.
Marketing guru Max Kohnstam (directeur van het SRM) zei over Laat met je merk spelen (Kluwer, 2010): “Een aanrader voor elke marketeer die bij met zijn tijd meegaat!” en het boek Gamification als motor van verandering (Van Duuren, 2017) stond zelfs op de longlist om management boek van het jaar 2017 te worden!
Sla je slag en verzeker je van een eigen exemplaar. Laat het signeren op een training van de Gamification Academy of stuur een tweet naar @barthufen #gamification en bezoek Bart bij de membersclub van A’dam & Co op de 18e verdieping tegenover het Centraal Station van Amsterdam.
This is the room where you will find all our (most relevant and free) keynotes and slideshare presentations. Most are on topics like: gamification related to business objectives, change management, transformation, leadership, customer experience and intimacy and many more. Hope you enjoy them!
Check out the TedXTalk Bart Hufen gave in 2015 about the power of play in daily life.
The video below is about a gamification project (actually a serious game) that enables players to build up a vitality profile that could prevent burn-out behavior. Bart Hufen shared this project in 2019 at the Gamification Conference in Berlin.
Met behulp van de Gamification Canvas en de GamePlay cards leer je een (serious) game of gamification concept te ontwerpen voor jouw doelgroep. De workshops worden gegeven op kleine schaal (4-8 personen) waarbij we 1 of 2 cases laten uitwerken door de aanwezige cursisten / studenten. Ons streven is altijd om een echt speelbaar prototype te ontwikkelen. Of dat lukt, hangt een beetje van het niveau en de synergie tussen de aanwezigen af. Hieronder vind je een korte impressie van de tweedaagse workshops die we in het verleden gaven in Amsterdam.
Het programma ziet er ongeveer als volgt uit:
9:30 uur: inloop (leaderboard en Talent Hold’em spelen)
10:00 uur: start uitleg docent & programma
10:30 uur: De Gamification Canvas
11:00 uur: Doel formuleren op drie niveaus
11:30 uur: Doelgroep drijfveren en motivaties bepalen
12:00 uur: Mechanieken leren kennen aan de hand van bekende games
12:30 uur: Lunch
13:00 uur: Game concept ontwikkelen
14:00 uur: Game Concept presenteren aan elkaar
14:30 uur: Aanscherpen concept en prototype bouwen
15:30 uur: Presenteren en spelen prototype
16:00 uur: Praktijkvoorbeelden serious games en gamification van BrandNewGame
Tickets verkrijgbaar via Eventbrite of stuur een email naar b a r t @ gamificationacademy.com
Trouble transforming your team into dedicated ambassadors of your change strategy? The secret key to motivation is: participation! Did you know our GameStorm method solves problems? And not only that – it generates actionable ideas that lead to great achievements, executed by the very same professionals that worked on them! How much more engagement do you need than moving people in directions they feel is the right way? But don’t take our word for it! Check out the quotes of clients that used the GameStorm to kickstart their business plan for change below!
Check out how we helped 120 managers to transform their organization into a culture of collaboration!
We can help you to solve any problem, for instance:
In 2015, the largest sports retail chain in Europe used the GameStorm method to increase their conversion rate in their stores. They started with 40 District Managers. They were so excited about the method and results that they decided to let all 860 store managers participate during the regional fall meeting. The following year they had a historical record sales (the highest year to date).
In 2018, Südzucker gruppe (see video) used the GameStorm method to define how the organization should change in order to become more efficient as a global player in a structurally declining sugar market. In total 120 managers played the game.
In 2014, KLM Digital studio used the GameStorm method to determine how they could increase the agility of their company through digital transformation. It was a large multi-disciplinairy team of 40 professionals from various departments and layers of the organization.
Many more examples available on request. Let us know your challenge!
This tool is ideal for either:
It creates instant energy, fun and an open conversation of your talents and how you use them on a daily or weekly basis to achieve your goals.
Playtime: 20 minutes up to 1 hour (30 minutes is ideal)
Players: 2 up to 200 (6 player per pack is ideal)
Example organizations that used this game are: Air France KLM, Foot Locker Europe and Kwintes.
We are a collection of crazy ones, mistfits, rebels and trouble makers, but we prefer the term ‘transformers’.
All highly skilled professionals that want to help your organization to progress to the next level.
Find out more about our collection of transformers by clicking on (or poking) their faces.
Albert is a gamification consultant at æStranger, with a background in…
read more ›You probably have already answered this question, otherwise you would not have visited this website, but here is WHY we believe gamification is a great tool for change!
Help us to find out WHY you should use gamification as a tool for change and contact us through @barthufen #gamification
There are three imaginable formula’s to help your organization to transform from static to dynamic.
Which brings us to option 1 or 2.
For 1 please visit the rooms EVENTS or PRODUCTS (development).
For 2 please visit our office (the WHO room) and reach out to one of us.
We help organizations to adapt to the continuously changing professional playground by installing a program called the ‘progress-loop’. Here we transform ‘static departments’ into ‘dynamic loops’ where actions of employees continuously contribute to achievements (and level up).
It’s an easy three-step program, where WE means: all players involved.
Hopefully this little gif is appealing enough to make you dig deeper in our world and find out how deep that rabbit whole really is…
Start your engines! Let us help you to DRIVE YOUR CHANGE! Enter the gamification academy playground!
If you believe that games can be a tool for change, you have come to the right place!
However, the roadmap for change does not unfold itself. Get out there to discover and explore how gamification can help your organization to level up your game!
The vision of our collaboration is simple we want to make impact in a FUNctional way. We match the right mechanics to influence intrinsic motivation of professionals to transform challenges into change.
Our mission is to achieve that through sharing knowledge, workshops and providing you with tools (products).
If you have any questions, reach out through Twitter @barthufen #gamification or get in touch!